CHAPTER IX

 

Handicrafts

 

The Handicrafts sector enjoys a special significance in the country's economy in terms of employment generation as well as earning of foreign exchange through exports.  This sector alone employ more than 48.2 lakhs persons, as per census conducted in 1993.  However, after the completion of the on going All India Census of Handicraft Artisans, which is nearing completion , the exact number of artisans as well as its demographic composition would be known.  Majority of the work force in this sector belong to the women,  SC/ST  minority and other weaker sections of the society.  The promotion of handicrafts  is the primary responsibility of the State Governments.  However, the Office of the Development Commissioner ( Handicraft ) has been implementing various developmental schemes at the central level to supplement the efforts of the States in the handicrafts sector, besides exploring the new thrust areas.  Some of these are outlined below:

 

TRAINING

 

Training is given for upgradation of skills of the existing craftsmen as well as to unskilled ones with a view to expanding employment and the production base of crafts with high potential for economic growth and for revival of languishing crafts.

 

Training is given through:

 

  • Departmentally-run-training centres.
  • Apprenticeship training scheme under master craftsmen following the 'Guru-Shishya tradition'.
  • Other organisations like Central/State Handicrafts Corporations, Apex Cooperatives and voluntary bodies.

 

Visual: Craftsman at work

 

 

DEPARTMENTALLY RUN TRAINING CENTRES

 

Handknotted Carpets

 

The Handknotted carpet industry in India employs over 15.5 lakhs of weavers in a number of States including Jammu and Kashmir, Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Andhra Pradesh, Karnataka and Tamil Nadu.  More than, 90% of the carpets produced in India are exported.  Exprots amounted  Rs. 2136.03  during 1999-2000 . The export of carpet for the year2000-2001 have been targeted at Rs. 2530 crores.  The achievement till  December, 2000 is Rs.1734.14 crores (P).

 

As per the decision by  the Government of India to run a bare minimum number  of training Centres, 141 Carpet Training Centres have been closed so far.  At present 196 departmental basic training centres and 100 Advance Training Centres are in existence all over India.  The peripatetic character of these centres has made it possible to bring wider area under the programme.  A programme has also been successfully initiated  to expand the carpet production base in the country through training in the hilly areas of Western U.P., Northern Madhya Pradesh etc.

 

Besides, there are seven centres for washing and finishing of carpets where training in post-weaving operation is imparted.  Apart from imparting training, these centres also ensure finishing of carpets before disposal.

 

4265 trainees have been trained in  carpet weaving  in  1999-2000,    It is targeted to train 4200 trainees during  2000-2001.

 

In order to provide modern facilities in pre-loom and post-loom operation in carpet weaving, the Indian Institute of Carpet Technology has been set up at Bhadohi, Uttar Pradesh.  The Institute will impart training to practicing craftsmen  for upgrading their technical knowledge with reference to weaving, dyeing, designing, finishing and testing facilities for various quality parameters of yarn,  fibers and carpet.  The first short duration training course in dyeing of wool using vegetable dyes was held between 15th November,1999 and 22nd November, 1999.  During 2000-2001 2 short term courses on Carpet manufacturing and chemical processing were organised during 1.5.2000 to 12.5.2000 and 49 persons were trained .

 

Hand Printed Textiles

 

To promote hand printing of textiles and upgrade the skills of artisans, 10 Hand block Printing Training Centres are being run by the Office of the Development Commissioner (Handicrafts ) through out the country.  In each centre 25 trainees get training for a period of one year duration.

 

For operation of this scheme, during 2000-2001, Rs.  64.80 lakhs has been sanctioned and upto December 2000 a sum of Rs. 50 lakhs has been utilised.

 

For technology upgradation in hand printing,  a National Craft Institute of Hand printed Textiles has been functioning at Jaipur to study the present technique of production and suggest improvements in design, styles and techniques of hand printing.  During the year 2000-2001, a total allocation of Rs, 26.30 lakhs has been made, out of which upto December 2000, a sum of Rs. 20 lakhs has been utilised.  The institute has undertaken a survey of three clusters.  The Institute has conducted 8 workshops, training programmes upto  October 2000. It is proposed to phase out this Institute. The two common Facility Service Centres at Farrukhabad and Ahmedabad have been closed. During the year 2000-2001 a total amount of Rs. 19.00 lakhs was allocated out of which Rs. 11.00  lakhs has been utilised till December 2000.  Some of the staff of these two centres shall be placed at the disposal of surplus cell and the remaining staff shall be re-deployed.  The Regional Design and Technical Development Center (RDTDC) Bangalore also runs a scheme of Dye research Laboratory to conduct research and dissemination in the use of Vegetable dyes for printing and dyeing of textiles.   For the Dye Research Laboratory, by which detailed experiment and research are being conducted to find out the usefulness of using various materials, an amount of Rs. 15.80 lakhs has been sanctioned for the scheme during 2000-2001 and till December 2000  a sum of Rs. 7.40  Lakhs has been utilised.

 

Visual: Block Printing

 

 

Extension Unit in Textiles Weaving under Regional Design & Technical Development Centre

 

The objective of this scheme is to conduct research and dissemination of information on Hand-printed Textiles.   This Design centre also has 4 extension units which impart training in hand block printing apart from demonstration in techniques evolved in Hand-printed textiles.  During 2000-2001 an amount of Rs. 28.55 lakhs has been sanctioned for operation of this scheme.  Till December 2000 a sum of Rs. 18.50 lakhs has been utilised.

 

Art Metalware

 

In art metal ware, 19 training centres are functioning in the country to impart training in different processes of the metal craft production like moulding, casting, sheet metal fabrication, scrapping, polishing, welding, engraving and icon making etc.

 

Out of 19 centres, thirteen centres are functioning in Uttar Pradesh, three in Andhra Pradesh and one each in Haryana, Tamil Nadu, and Kerala.  The duration of the training course is  one year.  9047 Trainees have been trained up to 1999-2000, out of which 280 trainees were trained during 1999-2000.  A majority of the trained persons are gainfully employed in their respective crafts.  It is targeted to train 475 Trainees during 2000-2001.

 

The Metal Handicrafts Service Center  set up at Moradabad with UNDP assistance provides facilities for Silver Plating, Powder Coating, Lacquering, Research and Development, Testing of Metal  and Training of Artisans in the higher skills.

 

Cane and Bamboo

 

Thirty five Departmental Training Centres in Cane and Bamboo crafts have been set up since 1978-79 in different parts of the country.  These centres are shifted from one place to another depending upon the availability of adequate number of candidates for training etc.  The duration of the training is one year.  During the year 1999-2000, 604 trainees were trained.  Up to December 2000,  285 trainees have been trained.  During 2000-2001 total 380 trainees will be trained.

 

To monitor the activities of these training centres, there are 2 Field Administrative Cells which are located at Bangalore & Guwahati.

 

Visual: Cane & Bamboo product

 

 

Cane & Bamboo Development Institute, Agartala

 

This Institute was set up at Agartala during the year 1974 with a view to developing proper techniques for treatment and preservation of Cane and Bamboo handicrafts items by using suitable chemicals and lacquer to protect them from insects, fungus and disseminate these techniques to the various pockets of this craft by giving practical demonstration.  Besides,  there is also a training centre located in the premises of Bamboo and Cane Development Institute (BCDI) Agartala.  The training course is advance in nature and duration of the course is six months with each batch consisting of 40 trainees.  Thus this centre imparts training to 80 practicing craftperons in a year.  The trainees are selected from all over India as well as outside India (i.e. from countries, which fall under the purview of the Colombo Plan).  A stipend of Rs. 400.00 per month is paid for the local trainees & Rs. 500.00 for those coming from outside Tripura.  Besides, TA/DA is also given for the trainees coming from outside Tripura for to and fro journeys for joining the training course and going back to their respective places after completion of the training,  During the IXth Plan, upgradation of the Institute is proposed.

 

Woodwares

 

There are three departmental training centres in Lacquerware craft: two centres at Chennapatna (Karnataka) and one at Tirupati (Andhra Pradesh).  The duration of training in each centre is of one year and 25 trainees are enrolled in each centre.  Total 60 trainees were trained during 1999-2000.  Up to October 2000, 30 trainees have been trained and 35 trainee will undergo training till March 2001.

 

APPRENTICESHIP TRAINING SCHEME

 

With the objective of preserving and reviving languishing crafts and to impart training in crafts which need specialized skills, an Apprenticeship Training Scheme under  mastercraftsmen on the pattern of 'Guru-Shishya Parampara'  has been implemented.  Training is imparted in wooden Lacquerware, ornamental textiles, wood, grass, leaves, reed and fiber, stone and pottery, toys and dolls and other craft.  About 5 to 15 trainees per session, depending upon the crafts discipline are placed under a mastercraftsman for training.

 

During the year 1999-2000, 2115 trainees were trained. At present 285 are under going training.

 

TRAINING THROUGH OTHER ORGANISATION

 

Training in various crafts are also imparted through other organisation viz.  Central/State Corporations, apex societies and voluntary organisations engaged in development and marketing of handicrafts.  The objective of the scheme is to (I) increase the production base of crafts having high market demand, (ii) upgrade skills of existing craftspersons and (iii) revive languishing crafts.  The duration of the training course under this scheme is 6 to 12 months depending on the craft. 

 

During 2000-01, under Training Scheme A (Crafts other than Carpet), 550 trainees were trained upto December 2000 and up to  March 2001, a total of 640 trainees are under going training.  Under Scheme B (Carpet Weaving) 960 trainees have been trained up to December 2000. It is targeted to train 1200 trainees during the 2000-01.

 

TRAINING OF TRAINERS AND MASTER CRAFTSPERSON

 

It is a training module prepared for the craft training instructors (trainers) who are working in Government Departments or with NGO's and State Corporations who are not very much exposed to the changes taking place in the craft world because of volatility of the market demand.  Besides, the techniques of productions are also under going changes necessitating the need for achieving perfection in skills and quality.   Presently, there is no scheme to organize refresher courses for the instructors.  The Task Force on the 9th Plan had therefore, recommended formulation of a scheme for organising training workshop for a duration of 2 weeks in the Regional Design & Technical Development Centres (RD&TDCs)  located in Bangalore, Guwahati, Calcutta and Delhi, other reputed Institutions/Engineering Colleges, etc. to acquaint them as well as other practicing mastercraftsmen with the latest developments that have taken place in the field of design technology and production methods.  The scheme seeks to address the following:

 

(a)       new design concepts;

(b)       use of improved tools;

(c)        new production techniques;

(d)       new technology;

(e)       production management and costing;

(f)         economic & commercial intelligence; and

(g)       packaging.

 

The Design Centres organize 5 such training programmes during a year in various crafts, for a group of 20 artisans in each course.  The expenses on account of TA/DA, wage compensation, reading material and other training aids are provided by the office of the Development Commissioner (Handicrafts ).

 

During 1999-2000, 120 Artisans were trained.  The target for 2000-2001 is to train 160 artisans.

 

DESIGN AND TECHNICAL DEVELOPMENT

 

Keeping in view the need to make handicrafts a viable economic activity by making the products more acceptable in the market, five Regional Design and Technical Development Centres at New Delhi, Mumbai, Bangalore Calcutta and Guwahati are functioning to provide design and technical guidance accompanied by training facilities in different crafts to artisans in their respective regions.

 

The main activities of the Regional Design and Technical Development Centres in Handicrafts are:

 

(a)       To make crafts a success in the contemporary market and thus enhance income and employment opportunities and

(b)       to preserve the craft's traditional beauty which is the main source of strength to a designer.

 

These centres are concerned with the development of new designs and products in certain crafts in collaboration with outside designers.  Various design workshops in various crafts are being organised with the help of the empanelled designers/ alumni of NID/NIFT in various crafts pockets by these centers.  Besides, Design workshops are also being conducted through the departmental designers, 43 Design workshops have been sanctioned to five  RDTDC's  for 2000-2001 for which Rs. 43 lakhs have been allocated.  Out of which Rs 28.57 lakhs have been utilised till  December-2000.

 

Design assistance is also extended to State Corporations/Apex Societies as well as to the Voluntary Organisations through the  scheme of grant-in-aid for engaging professional designers to evolve new designs/products. Under the approved scheme an amount of Rs. 1.00 lakh per workshop is being sanctioned and payment is being made in two instalments.

 

During the year 1999-2000, 1700 designs in various crafts were developed by the Design Centres including voluntary Organisations in different crafts.  During the current financial year 2000-01, it is expected that 1800 new designs would be developed.

 

A new Scheme "Supply   of Modern Tools & Kits", has been formulated during 9th Plan and action has been initiated to identify modern tools for various crafts in collaboration with Indian Institute of Technology, New Delhi.  The design centers have also been endeavoring to develop improved tools and equipment for improving productivity by craftsmen and up gradation of quality of products.  The study conducted by IIT, Delhi has been accepted and three projects for development of tool kits and processes for the  carpets, brass and woodcrafts are under consideration.  During 1999-2000 amount or Rs. 7.99 lakhs was sanctioned to the IIT New Delhi out of which an amount of Rs. 2.08 has been released and balance amount shall be release after review of the progress.  IIT has submitted its first interim Report.

 

During the year 1999-2000, various proposals have been received from Corporations/Voluntary Organisations under the approved scheme of design development workshop and process,  47 Design Workshops have been sanctioned, and the target for 2000-2001 is to conduct 20 design workshop. Upto December 2000, 11 workshops have been sanctioned.

 

NID has been engaged for ascertaining way and means for  modernization of RDTDC, Bangalore and has already submitted as study report to this effect and the work as regard to the procurement of machinery and equipment and necessary installation  has been assigned to CCIC  New Delhi.  Civil & Electrical work is in advance stage of completion.

 

MARKETING

 

During the year2000-2001, the marketing centers are to organize 30 Local Level Marketing Workshops, 10 national level melas, 6 product promotion programmes, 6 crafts bazars, 30 local fairs and festival.  Besides, the Office of the Development Commissioner ( Handicrafts) is organising 2 National Handicrafts expos and 2 Mini-Handicrafts Expos at various places in the country.  During the year 2000-2001 so far till December 2000, 28 number of programmes have been organised.

 

The main objective of the marketing schemes is to provide ample opportunities to artisans to market their products directly to customers and get the fair price for their Crafts.  With a view to boosting the domestic market, Dilli Haat has been set up in Delhi in which craftpersons /NGOs/Voluntary Organisations participate from different parts of the country from time to time.  Keeping in view the excellent response, efforts are being made to set up similar types of permanent Haats  in other important cities.

 

URBAN HAAT

 

Under this scheme, Dilli Haat type infrastructure would be created at prime locations where artisans and weavers would get an opportunity to sell their products directly to  the consumers.  In the 9th Five Year Plan, setting up of 18 such Haats is contemplated out of which 8 have been sanctioned for Agra,  Ahmedabad and Bhubaneswar, Ranchi  Karnal, Jammu, Tirupathi and Calcutta, upto December 2000. 

 

FINANCIAL ASSISTANCE TO CENTRAL/STATE HANDICRAFTS CORPORATIONS AND APEX SOCIETIES

 

SHARE PARTICIPATION IN CENTRAL/ STATE HANDICRAFTS CORPORATIONS AND APEX CO-OPERATIVE SOCIETIES

 

With a view to enhancing the working capital base of the beneficiary organisations, the Office of the Development Commissioner ( Handicrafts ) provides equity to State Handicrafts Development Corporations and Apex Societies in order to enable them to undertake procurement of handicrafts directly from the artisans and distribute raw materials.

 

During the year 2000-2001, a sum of Rs. 100.00 lakhs has been allocated to State Handicrafts Development Corporations/Apex Societies.

 

SCHEMES OF FINANCIAL ASSISTANCE TO VARIOUS CENTRAL/STATE CORPORATIONS/APEX CO-OPERATIVE SOCIETIES AND NON-GOVERNMENT ORGANISATION FOR SETTING UP NEW EMPORIA AND RENOVATION OF EXISTING EMPORIA UNDER MARKET DEVELOPMENT SCHEME

 

The objective of this scheme is to financially assist the implementing agencies to enable them to open new emporia and renovate/expand the existing emporia.  The scheme has been modified on the basis of the recommendations of the Sub-Group on Handicrafts.

 

Under the modified scheme, 50% of the capital expenditure ( non-recurring) is provided by the Office of the Development Commissioner (Handicrafts) as grant-in-aid and the remaining 50% is contributed by the concerned State Government Corporations/Apex Societies/ Voluntary Organisations, subject to the maximum limits as under:

 

1.         Rs. 5.00 lakhs for renovation of existing emporium.

2.         Rs. 20.00 lakhs for a new emporium to be housed in own premises in metropolis and Rs. 15.00 lakhs at other places.

3.         Rs. 10.00 lakhs for new emporium to be opened in the rented premises.

 

During 2000-2001 an amount of Rs. 143.00 lakhs has been allocated for renovation of 8 emporia, opening of 10 emporia to a number of

State Corporations / Apex Societies / Voluntary Organisations.

 

So far till December 2000, a sum of Rs. 66.76 lakhs has been released.

 

FINANCIAL ASSISTANCE FOR SETTING UP OF CRAFT DEVELOPMENT CENTRES

 

To meet the persistent need of craftsmen in the areas of design guidance, raw material depot, common facility services and marketing, a scheme of setting up of Craft Development Center to offer a package of services to a cluster of craftsmen is in operation. During 1999-2000, 8 Craft Development Centres were sanctioned and an amount of Rs. 59.95 lakhs was given as financial assistance to various organisations.  During the year 2000-2001 An amount of Rs. 42.00 lakhs have been  allocated.  So far till December 2000  an amount of Rs. 22.26  lakhs has been released.

 

PUBLICITY

 

In order to promote sales of Crafts abroad and in the domestic market, publicity arrangements are made by printing folders,  brochures and catalogues and production of video films on crafts in different states through State Handicrafts Corporations, Apex Co-operative Societies and Voluntary Organisations. 18 New proposals for printing of brochure, folder and catalogue and  5 proposals for making video films were cleared during the financial year -1999-2000.  Besides, 28 new proposals for printing of folders brochures and catalogues including video films  have been received for consideration for 2000-2001

 

Up to December,2000, Rs.40.62 lakhs has been released.

 

A "Handicrafts Week" to popularize handicrafts through State Handicraft Development Corporation (SHDC) is celebrated from 8-15 December every year.  The measure adopted for this includes by printing and distributing posters,  releasing advertisement in newspaper, journals and  announcing a rebate of 10% by State Handicraft Development Corporation (SHDC) on purchase of handicrafts during the week.  Publicity by Radio spot through AIR is also done.

 

EXHIBITION

 

Financial assistance is also given as grant-in-aid to corporations, co-operatives and voluntary organisations to organise exhibitions. The Office also sponsors exhibitions in India and abroad under Cultural Exchange Programme with different countries.  Under the agreed Cultural Exchange Programme with different countries, this office sponsored exhibitions/receive exhibitions on handicrafts  and depute National Award winning  Mastercrafts persons for giving live demonstration, on reciprocal basis.

 

The following Handicrafts Exhibitions were conducted during 1999-2000 at the behest of Consulate General of India & High Commissioner of India:

 

(i)         India Festival Singapore 25th  to 30th January, 2000.

(ii)        India Fair Dubai 1st to 15th March, 2000.

 

During the year 1999-2000, 209 exhibitions were conducted with an expenditure of Rs. 220 lakhs.  The exhibitions are being organised through State Handicrafts Corporations/Voluntary Organisations/ Apex Societies.  During 1999-2000 these exhibitions generated a sale of Rs. 10.37 crores and 2401 Craftspersons were benefited.  During 2000-2001, 212 exhibitions have been sanctioned and upto December 2000, 68 exhibitions have been conducted.

 

Visual: Shri Anil Kumar, Secretary (Textiles) at National Handicraft Expo, 2000-2001, New Delhi

 

Visual: Handicraft products on display

 

 

SURVEY AND STUDIES

 

To have a regular system of feedback on economic, social, aesthetic and promotional aspects of various handicrafts and craftsperons in this sector, efforts are being made under this scheme to build up a reliable data base,  though a number of area/craft specific surveys have been undertaken in the past, these could not provide sufficient information for national level policy formulation. Therefore, an All India census of handicrafts sector has been undertaken.  The findings  of Census Report, which is expected to be ready shortly, would provide reliable and exhaustive date on employment, production, earnings etc. at the district-state/national  level.  Based on the results of the census,, follow up studies on various aspects will be undertaken in the coming years.

 

During 1998-99, IIT, Delhi was entrusted with the task of preparing a web based Geographical Information System for Handicrafts.  A sum of Rs. 77.22 lakhs has been sanctioned to them for this purpose. Indian Institute of Technology, Delhi has been able to design & develop the portal indianhandicrafts.com.in with complete data on the State of UP. This portal has been launched on 2nd March, 2001. Information/data related to other States will be uploaded in the year 2001-02.

 

During 2000-2001 Survey/Documentation of Block Printer has been undertaken.  The Report has been received and action suggested will be implemented.  Two study namely Reconstruction of Heritage Emporium at Sri Nagar & Craft Design Institute at Sri Nagar have been approved to be undertaken.  

 

SCHEME FOR REVIVAL OF LANGUISHING CRAFTS

 

It  is a scheme for identification, survey and revival of languishing crafts through such measures as design development, training, pilot projects, exhibition and publicity.  Financial assistance is being given to voluntary organisations, apex cooperative societies and corporations under this scheme.

 

During 2000-2001, efforts have been made to revive  following languishing crafts:

 

I.          Suri Bowl (SERPAI), Birbhum.

II.          Scroll Painting of Midnapur.

III.         Kalighat patochitra.

IV.        Gangifa cards of Orissa.

V.        Basketry MegamkokShillong

VI.        Bamboo Etching Meghalaya

VII.       Mizo-Pawnpui Mizoram

VIII.      Kani Shawl

 

NATIONAL AWARDS TO MASTER CRAFTSPERSONS

 

A scheme of National Awards, to outstanding Mastercraftsmen focusing attention on their high level of skills and their exquisite creations was initiated in 1965. Each award-winner gets

Rs. 25,000/- in cash, a tamrapatra, an Angavastram and a certificate.  Since its inception, 763 craftsperson/ weavers have received National awards by 1999.

 

Besides, 549 National Merit Certificates were given to outstanding Mastercrafts-persons and Weavers for their excellence in Crafts up to the year 1999.  Each Merit Certificate winner is given Rs. 5000/-  cash and a certificate.

 

Visual: Shri Kashiram Rana, Hon’ble Minister for Textiles with national Awardee Craftman

 

 

PENSION TO MASTERCRAFTS-PERSONS IN INDIGENT CIRCUMSTANCES

A scheme for pension to Mastercrafts-persons unable to work due to old age, has been in operation since 1973-74.,  214 Mastercrafts persons under the above pension scheme, are availing pensionary benefit @ Rs. 500/- per month.  This has been revised to Rs. 1000/- per month and 17 new artisans have been sanctioned pension at the revised rate.

 

SOCIAL  SECURITY SCHEMES

 

Social Security and welfare of artisans is another area which is being given special attention.  Three new schemes namely:- (i) Workshed-cum-housing/ Workshed, (ii)  Health package for artisans and (iii) Group Insurance  for artisans have been introduced during 1994-95.  These Schemes have been further modified on the basis of the recommendations of the sub-Group on handicrafts to suit the changing requirements of the Artisans.  These scheme have become very popular  measure for providing security net to craftsmen..  In the coming years, all  State Handicrafts Corporation and leading NGOs will be encouraged to avail the financial assistance from the Govt. and bring more and more craftspersons under this security net.

 

During 2000-2001,  2000  work-sheds including workshed-cum-houses shall be constructed.   It is also proposed to cover 1000 artisans under Group Insurance Scheme, and 7000 artisans in Health package Scheme,  out of this, upto Dec. 2000, the sanctions have been issued for 1988 worksheds, 388 workshed cum housing, Group Insurance for 440 artisans and health Insurance package to cover 6442 artisans.

 

NATIONAL CENTER FOR DESIGN & PRODUCT DEVELOPMENT

 

A recently approved scheme for setting up a National Center for Design and product development at Okhla and   Moradabad has been launched.  The total outlay for the project is Rs. 537 Lakhs.  To facilitate affective running of the project, an autonomous society has been created which is headed by DC(HC)  The project shall function on self sustaining basis.

 

National Center for Design & product Development   has set up five Design Galleries during the Indian Handicrafts & Gifts Fair (Autumn)' 2000, held from 13-17 October, 2000 at Pragati Maidan, New Delhi,.  Following 5 design Galleries focusing trends were  erected:

 

"Stall for Indian Home Contemporary Style."

 

"Stall for Christmas Special Setting"

 

"Teaser Stetting"

 

"Design Gallery"

 

"Design Gallery by Mr. Sanjib Chatterjee" &

Ms. Anjali Wakankar in association with CCIC Gallery."

 

EXPORT OF HANDICRAFTS

 

Export of handicrafts including Hand- knotted carpets were of the order of Rs. 8059.63 crores during 1999-2000 representing an increase of 12.34 % over the export of Rs 7072.34 crore recorded during previous year.  The export target for the year 2000-2001 has been fixed at Rs. 9480.00 crores.  The main items which exhibited increase in exports during 1999-2000 are Zari and Zari Goods (11.43%) art metal ware (13.07%) Wood wares(21..99%) Hand printed textiles and scarves (12.10%) and embroidered and crocheted goods (31.%.)  The export of handicrafts till December,  2000 has been Rs. 7206.79  crores. A detailed break up is given in Table 9.1.

 

Graph: Exports of Handicrafts

 

 

Table 9.1

 

Export of Handicrafts from 1994-95 to 2000-2001

                                                                                                      (Rs. in Crores)

 

Item                          94-95       95-96       96-97       97-98       98-99       99-00       00-01

                                (A)           (A)           (A)           (P)           (P)           (P)           (April-Dec.)

Carpets (Woollen)   951.00     993.22     1363.05   1526.88   1719.24   1888.45   1585.51

Carpet (Silk)            40.33       56.65       68.77       120.38     155.54     153.93     106.95

Carpet (Syn.)          7.55         12.62       10.73       144.13     139.16     93.65       41.68

Cotton Durrie           359.02     351.66     337.04

 

Total Carpets           1357.90   1414.15   1779059  1761.39   2013.94   2136.03   1734.14

 

Art Metalware         804.68     924.94     971.46     1214.60   1324.16   1497.18   1530.65

Woodware              101.36     153.46     218.17     221.822   86.04       348.95     248.36

HP Textiles              682.47     507.76     686.10     838.24     1033.98   1158.05   1086.12

Embroidered and     895.96     785.80     1030.89   990.75     1159.42   1584.36   1563.60

Crochet goods

Shawls and Artwares 13.36  14.33       17.82       1708        18.18       21.50       21.38

Zari and zari goods 57.19       47.73       54.57       70.34       74.95       83.52       116.01

Imitation jewellery    61.03       77.58       48.65       98.03       104.10     113.64     84.28

Misc. Handicrafts    523.57     695.94     787.02     902.32     1057.57   1116.40   822.25

Other than carpets  3159.62   3207.54   3815.21   4353.18   5058.40   5923.60   5452.65

 

Total exports of       4517.52   4621.69   5594.80   6114.57   7072.34   8059.63   7206.79

Handicrafts

 

 

EXPORT PROMOTION MEASURES TAKEN/PROPOSED TO BE  TAKEN BY THE EPCH /CEPC DURING THE  YEAR 2000-2001

EXPORT PROMOTION COUNCIL FOR HANDICRAFTS

 

1.         Participated in Hong Kong Gifts and House-ware show during 17-20 April, 2000.

2.         Participated in FAME, Manila during 13-16 April,2000.

3.         Participated in International Fair, Melbourne Australia during14-16 May, 2000

4.         Participated in Into-Home, Birmingham(UK) during7-10 May,2000

5.         Participated  in Global Gift Fair Exhibition, Sydney, Australia during 23-25 May, 2000.

6.         Participated in Dallas International Gifts and Home accessories show, Dakkas, USA during24-27 June, 2000.

7.         Participated in International House-ware Show, Tokyo, Japan during21-23 June, 2000.

8.         Participated  in Memphis  May international Festival, USA during3-16 May, 2000.

9.         Participated in California Gifts show, Los Angles, USA during15-18 July, 2000.

10.       participated in Washington Gifts Show, Washington, USA during23-26 July, 2000.

11.       participated in International Fair, Birmingham, UK during3-16 September, 2000.

12.       Participated in MACEF, -Autumn, Milan during8-11 September, 2000

13.       Participated in Tokyo International Gifts Show, Tokyo Japan during 6-8 September, 2000.

14.       Sponsored Sales-cum-Study team on Zari Crafts to UK, France and Holland during2-13 September,2000.

15.       Participated in HEIM+ Handwerk, Munich, Germany during 9-17 December, 2000.

16.       To participate in International Spring Fair, Birmingham, UK during 4-8 February, 2001.

17.       To organize Indian Handicrafts and Gifts Fair (spring0 2001 at Pragati Maidan, New Delhi.

18.       To organize Export promotion Programmes/ Workshops/Training in Handicrafts Industry.

19.       To  launch commercial publicity abroad to apprise Indian handicrafts.

20.       Organised Indian handicrafts & Gifts Fair (Autrum) 2000 at Pragati Maidan New Delhi during 13-17 Oct. 2000.

 

CARPET EXPORT PROMOTION COUNCIL

 

1.         Buyer Seller Meet in Mexico.

2.         Buyer Seller Meet in South Africa.

3.         Buyer Seller Meet in Brazil.

4.         MDA assistance to small exporters for Sales-cum- Study Tour.

5.         To participate in Domotex Hanover Fair, 2001 during13-16 January, 2001

6.         Organised Carpet Expo- 2000 at Pragati Maidan New Delhi during13-16 Oct. 2000.

 

TRAINING PROGRAMME IN BUSINESS ENTERPRISES AND EXPORT MANGEMENT FOR EDUCATED CRAFTSPERSONS.

 

The scheme envisages the creation of Export consciousness amongst the educated Crafts persons and to acquaint them with export policy and procedures so that they may be able to enter the export business.  During 1999-2000,  9  such  training  programmes were organised. The scheme has  been merged in new scheme of cluster development. 

 

UNDP PROJECTS

 

UNDP Jute Project

 

The project was approved in 1995 for implementation within a period of 3 years with the objective of creating and expanded production base in Jute Handicrafts through skill, design and technology upgradation through workshop, development of new prototypes for domestic and international market.  The project concluded on 31.3.1999.  However, with the approval of Ministry of Textiles, 5 special design workshops are being conducted during current financial year for development of jute handicrafts specially for international markets and up domestic markets.

 

Under the project, 4693 artisans were trained and about 4188 artisans (3553 women and 565 men) are engaged in production of jute craft.  41 design workshops were held where 898 craftpersons benefited and developed about 3200 new designs of which 2035 were commercialized.  10 NGOs were assisted in setting up a small common facility center to facilitate production.  6 CDCs (2 in West Bengal, 1 in Maharashtra, 1 in M.P., 1 in A.P. and 1 in UP) were also set up with a view to provide raw material, marketing, design and common facility services to the artisans available in an around these CDCs.  About 160 new handicrafts items are being developed under the ongoing 5 workshops.

 

UNDP Wood Project:

 

With an objective of increasing the export of wood based handicrafts on a sustainable basis as part of larger national effort and generate income an employment for artisans, the above project was approved for implementation during 1995.  The project however, could not progress and a mid-term review was held in 1997 to re-orient the project activities with a revised assistance of US$ 1009371 (UNDP component) and Rs.1.85 cores as GOI component.  Under the Project, about 250 designs were developed by national and international designers and some of them received good response in international markets.  A team of 6 designers were deputed to UK to study the design and techniques of production with a view to improve the quality of our products.  These designers are using the knowledge gained in their organizations.  2 wood seasoning plants and 2 CFCs, 1 each at Trivandrum and Jodhpur were set up to facilitate availability of season wood to the artisans and processing of wood as raw material to remove the drudgery.   A group of designers have been engaged who are developing wood craft with the assistance of master craftpersons and marginal exporters, which will be promoted through gift fair organized by EPCH/international fairs.

 

UNDP Carpet, Cane and Bamboo Projects:

 

UNDP Cane and Bamboo Project is under implementation with the objective of propagation and conservation of cane and bamboo species suitable for craft work, design and product development, technology upgradation through common facility center as well as increasing  market opportunities  both domestic and international markets.  The total outlay of the project is Rs.915 lakhs (Rs.465.00 lakhs - UNDP component and Rs.450 lakhs - GOI components).  A team of 15 designers are working in North-East and Kerala under the overall guidance of  NIFT to develop new range of products  using mixed material with better finishes for domestic/ international markets.  27 clusters (17 in North-East, 3 in Kerala, 1 each in UP, Bihar, West Bengal, Sikkim, Andaman Nicobar, Orissa and Maharashtra) has been identified for integrated product development through design and technology upgradation.  The marketing efforts would be made through Central Corporations and private exporters to promote these products in up domestic and international markets.

 

UNDP Carpet Project has been launched with an objective to encourage and establish distinctive Indian character in carpet design to create brand image and simultaneously upgrade the technology used in the Industry in dying, weaving and finishing of carpets as well as revival and promotion of age old tradition of using eco. Friendly vegetable dyes for better unit value realization.  The total project outlay is Rs.990.86 lakhs (UNDP - Rs.505.86 lakhs, GOI - Rs.485.00 lakhs).  The project is being implemented in all major carpet belts including J&K.  20 designers have developed around 167 ethnic design carpets, which have been displayed for marketing for the first time in Domotex Fair 2001 held in Germany.  The response of the buyers/importers have been very good and it is expected that good orders will be obtained by 36 participating exporters.  IICT has been given grants for setting up CAD training facility to train artisans and designers to develop designs through CAD.  IICT has also started various technology related short-term courses for upgrading the skills of artisans and manufacturers, etc. IIT, Delhi has been developing improved looms, tools and dyeing, drying and finishing equipments to facilitate fast/quality production of carpets.

 

COMPUTERIZATION OF THE OFFICE

 

The computerization of the office has been done up to section level The local area networking of  the terminals has been completed.  The office has obtained ISDN  lines provided net connectivity on the internal LAN among ten offices.  It is proposed to develop a software  package for monitoring the progress of various schemes like departmentally run training schemes, marketing development schemes, financial assistance to State Corporations/Apex Co-operative Societies and Progress of Marketing & Service Centers.  Database on State/National awardees and crafts is maintained.  Thirty Three Pentium based Computers have been installed at Hqrs.  New Delhi and Twelve Computers have been installed, at Regional Offices;  CR Lucknow NER Guwahati and SR, Chennai, (NR), New Delhi (WR), Mumbai (ER) Calcutta and IICT, Bhadohi.

 

National Institute of Information. and Technology New Delhi Has been entrusted the Job of training to the officials/ officers  from Hqrs./Regional offices and some field offices. During 1999-2000 a sun of Rs.3.76 Lakhs has been sanctioned and out of which Rs. 2.79 lakhs has been released. to train  310 employees on effective and efficient use of computers. During 2000-2001, 93 employees of Headquarter office and regional office New Delhi have been given advance level Computer training  (MS Access) and a sum of Rs. 1.87 lakhs has been sanctioned for this computer training.

 

Keeping in view the use of CAD and other sophisticated Computer Software for development of new designs, it has been decided to install CAD systems in the RD&TDCs, BCDI Agartala, ICT Bhadohi and MHSC Moradabad.  The CAD systems are operational  at all RDTDCs at Okhla New Delhi, Bangalore, Guwahati, Mumhai, Calcutta and MHSC, Moradabad.  NIC has  trained  departmental design artist on CAD system. Regional Computer Center Chandigarh has provided six CAD menpower to RDTDC' s and MHSC Moradabad to assist designers in operation of CAD systems. Their technical experts shall give training on residential basis in each CAD centre for a period of one Year.

 

Public Grievances Redressal Cell

 

Public Redressal Grievances  Cell has been formed in Head Quarter Office of the Development Commissioner ( Handicrafts ). Addl. Development Commissiosner is the Director of the Grievance Cell.  Two officers of the level of Dy. Director are assigned the task of hearing the grievance, one for the staff and the other officer for the public grievances.  The action taken on the complaints received is reviewed from time to time.  So far only one formal complaint was received from Shri Prakash Tripathi of Mirzapur, which has been examined and settled.

 

 


 
 

BACK